In this role you drive profitable user growth across a portfolio of mobile games, balancing strategic portfolio direction with hands-on campaign optimization. You lead a UA team, aligning investment with high-return opportunities and collaborating with analytics, product, and creative teams. You’ll shape testing programmes, measure impact, and push for scalable growth in a privacy-aware landscape. This is an opportunity to influence the UA function’s direction while delivering tangible revenue and profitability benefits.
Responsibilities
Define and execute UA strategy across a portfolio of mobile games
Allocate budgets across channels, campaigns and titles to maximise ROI
Identify growth opportunities and scale successful campaigns
Lead, coach and mentor a team of UA Managers
Establish best practices, processes and performance standards
Foster a data-driven, commercially focused culture
Monitor performance across acquisition channels and optimize spend
Design and manage structured marketability tests for new concepts
Collaborate with Product, Publishing and Growth teams and external partners
Key requirements
Significant user acquisition experience within mobile gaming
Proven success scaling free-to-play mobile titles profitably
Experience managing performance marketing across major ad and social platforms
Experience leading or managing UA specialists
Strong commercial ownership of marketing budgets and performance outcomes
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