Director, Paid Media

Overview

Lead Deel's paid marketing engine to drive pipeline across regions and segments. Own and optimize a multi-channel paid program with a large annual budget, guiding a cross-functional team. Shape strategy, scale performance, and внедр AI-driven workflows to boost efficiency. Join a fast-growing SaaS leader at the forefront of transforming global work and opportunities.

Pay / Benefits

• stock grant opportunities
• remote work flexibility
• WeWork access
• competitive total rewards
• inclusive work culture
• global mobility / multi-country opportunities

Responsibilities

• Own paid acquisition strategy and execution across paid social, paid search, programmatic, sponsorships, OOH, and ABM
• Manage a $120M+ annual media budget with ROI-focused optimization
• Drive performance metrics: cost per SQL, lead volume, and marketing-attributed pipeline
• Oversee platforms: Meta, Google, LinkedIn, YouTube, Bing, and emerging channels (TikTok)
• Introduce AI-driven workflows for campaign management, creative iteration, and performance reporting
• Collaborate with brand, product marketing, regional marketing, RevOps, and growth engineering
• Lead a team of 11 across four sub-functions (paid social/awareness, paid search, ABM, offline/sponsorships)

Key requirements

• 7–8+ years in paid marketing with 2+ years in-house at scale
• 2+ years managing a team
• Deep hands-on paid social expertise; strong B2B campaign structuring
• Experience across paid search, sponsorships, ABM, and OOH
• Budget management of $30M+; comfort with complex scaling
• Strong analytical mindset with focus on cost per SQL and pipeline ROI
• AI-forward approach to automate workflows in campaigns and creative
• B2B SaaS experience preferred; open to B2C with relevant migration understanding

• data-driven decision making
• cross-functional collaboration
• leadership and people management
• Meta (Facebook/Instagram) advertising
• Google Ads (Search/YouTube)
• LinkedIn advertising

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