Brand Manager - Own Brand

Bradford Source: WhatJobs

See advert for pay

Overview

As Brand Manager for Morrisons’ Own Brand, you will drive growth across Premium and Entry tiers, shaping range strategy and category performance. You’ll lead end-to-end planning and collaborate with Marketing and Trading to maximise value for customers. You will own seasonal event propositions and guide early-career talent, while delivering insights to senior governance groups. This role offers the chance to influence shopper choice and contribute to a market-leading own-brand proposition.

Pay / Benefits

Private healthcare
Car Allowance
Generous holiday entitlement
Discretionary bonus scheme
15% discount in supermarkets and convenience stores
10% discount card for friends or family

Responsibilities

Lead tier-specific growth strategies for Premium and Entry ranges to optimise category mix and store space
Monitor delists, manage diamond delivery, and present at Category Optimisation workshops
Own end-to-end planning and execution of seasonal events (Christmas, Valentine’s, Mother’s Day, Easter) from brief to post-event evaluation
Deliver progress reports to Own Brand Working and Steering Groups to inform decisions
Serve as core representative for the Own Brand team across cross-functional Marketing and Trading groups
Provide day-to-day leadership, mentoring, and development support for Graduate Trainees and Degree Apprentices

Key requirements

Proven track record in brand management, range optimisation, and trade activation in retail, FMCG, or grocery
Strong commercial acumen to analyse market share data and identify opportunities
Experience leading large-scale seasonal or event-based activations from brief through evaluation
Exceptional stakeholder management and ability to influence cross-functional teams
Experience or aptitude in guiding graduates and apprentices (leadership/coaching)