Senior Product Manager - Social Experience

Overview

As Product Manager, you will shape social investing and trading experiences for Kraken, owning decisions from problem framing to delivery. You’ll design end-to-end social journeys, prototype interactions, and collaborate with design and engineering to shipping outcomes. You’ll tie design choices to measurable impact, lead usability sessions, and work with data science to assess experiments. This role offers a chance to influence how open finance and social finance behavior scale on a global crypto platform.

Responsibilities

• Design end-to-end social journeys for discovering, following, sharing ideas or trades, and responses within the platform
• Shape navigation, information hierarchy, copy, defaults, gestures, and feedback across flows
• Prototype interactive behaviors before build, test alternatives, and provide clear flows, states, and acceptance criteria
• Apply psychology to boost participation, including visibility, prompts, reputation, and required effort
• Conduct usability sessions, observe task completion, and combine observations with funnel data to identify barriers
• Define expected behavior and testing plan for each significant change, tracking metrics like task completion and retention
• Lead launch readiness by focusing scope, aligning with engineering, and using post-launch evidence for improvements
• Collaborate with data science to evaluate experiments and their impact on contributors and audiences

Key requirements

• Designed and shipped consumer social experiences with portfolios showing feeds, profiles, sharing, messaging, discovery, or communities
• Strong interaction design craft; explain flow rationale and essential steps that should be removed
• Able to build realistic interactive prototypes using tools such as Figma, code, or AI tools to demonstrate behavior and testability
• Evidence-driven design; show how user research challenged assumptions and changed designs
• Own product outcomes: prioritize problems, define success, interpret funnel/cohort data, assess experiment impact
• Understanding of social finance contexts: credibility, incentives, reputation, visibility of financial activity affecting trust and sharing

• Cross-functional collaboration
• User empathy and research-driven decision making
• Clear communication of design rationale
• Figma
• Prototype development (interactive)
• Basic coding or AI-assisted prototyping

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