Senior Influencer Manager

Overview

In this role, you lead day-to-day influencer programmes for UK and regional brands, bridging strategy and execution. You’ll oversee end-to-end campaigns, ensure timely delivery within budget, and mentor junior team members. You’ll collaborate with Strategy and Creative teams to shape influencer direction and deliver high-quality work. This is a fast-growing, globally connected environment that values culture, performance, and impactful creator-led campaigns.

Pay / Benefits

• 25 days holiday
• pension scheme
• life assurance
• WAS Passport
• Work From Anywhere
• inclusive culture

Responsibilities

• Oversee end-to-end delivery of high-profile influencer campaigns
• Support and shape influencer strategy with senior leadership
• Ensure project delivery on time and within budget
• Provide guidance and mentorship to Influencer Managers and Executives
• Maintain high standards and forge strong client, creator, and agency relationships
• Lead talent negotiations and contracts across macro-, micro-influencers, and UGC creators
• Deliver strategic counsel on creator trends, platforms, and best practices
• Produce clear campaign reporting with actionable ROI insights
• Identify opportunities for account growth through proactive influencer recommendations and pitches

Key requirements

• Delivered influencer strategies for major clients and new business pitches
• Translate brand objectives into influencer campaigns and creator strategies
• Led complex, high-profile influencer campaigns from brief to delivery
• Managed significant campaign budgets across a diverse range of creators
• Built relationships with clients, creators, talent agents and agencies
• Led talent negotiations and contracts across different influencer tiers
• Provided senior-level strategic counsel on trends and best practices
• Mentored Influencer Managers and Executives to uphold high standards
• Delivered campaign reporting and ROI insights
• Identified opportunities for account growth through pitches and recommendations

• Leading and mentoring teams
• Strong client relationship skills
• Strategic thinking with commercial acumen
• Influencer marketing strategy
• Budget management for campaigns
• Talent negotiation and contract management

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