Senior Marketing Executive

Overview

In this role you will drive acquisition growth for the Education division, shaping end-to-end campaigns and leading a programme of high-profile events. You will work cross-functionally with Sales and central Marketing to bring apetito’s Education proposition to life through insight-led campaigns, content, and events. The role combines strategic planning with hands-on execution in a fast-paced, supportive team. You will own the acquisition strategy, optimise ROI, and partner with stakeholders to deliver measurable commercial growth.

Pay / Benefits

• Competitive salary
• 25 days holiday + bank holidays
• Discretionary annual bonus
• Pension scheme with employer matched contributions
• Life assurance
• Free parking

Responsibilities

• Own the Education acquisition strategy and termly campaign plans aligned to growth objectives
• Lead multi-channel, integrated campaigns across digital, PR, events, email, direct marketing and partnerships
• Manage lead generation and nurture journeys to ensure a steady flow of high-quality leads
• Collaborate with Sales to drive appointments and improve lead-to-win conversion
• Develop and execute the Education events strategy, including regional events and national exhibitions
• Plan, run and optimise events to maximise lead generation and post-event follow-up
• Analyse event performance against objectives and ROI to guide future activity
• Brief and coordinate creative, digital, PR and internal stakeholders to deliver campaigns on time and within budget

Key requirements

• Experience in campaign strategy and execution
• Proven ability to develop acquisition strategies that grow pipeline
• Experience leading multi-channel campaigns (digital, events, PR, email, direct marketing)
• Strong ability to analyse campaign data and optimise ROI
• Excellent briefing and project management skills
• Highly organised with the ability to manage multiple priorities
• Advanced PowerPoint and Word; intermediate Excel
• Marketing Degree, CIM qualification or equivalent
• Willingness to travel within the UK and participate in events; hold a full UK driving licence

• Excellent communicator
• Strong presentation skills
• Collaborative and team-oriented
• HubSpot or similar marketing automation
• CRM systems familiarity (HubSpot)
• Marketing analytics and reporting

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