In this role, you will drive data-driven CRM initiatives to power personalized outbound communications across email, push, and in-product messaging. You’ll collaborate with cross-functional teams to capture data requirements, support platform transitions, and ensure data quality for audience, content, and measurement. Your work will help optimize marketing campaigns and measure impact in a fast-paced, global environment. A key hook is shaping how data enables seamless traveler experiences at scale.
Responsibilities
Participate in discovery sessions to define data needs for solution implementations
Document data requirements for campaigns, programs, or communications with marketing managers
Collaborate on transitioning to a new platform, ensuring data elements for audience, content, and measurement are captured
Assist engineers and marketers in creating new content and audiences on the platform during transition
Perform QA of assets from build through launch and monitor period
Consult with data and performance teams to define data requirements for CRM and revenue metrics
Work with data scientists to gather data elements needed to connect models to platform components
Key requirements
4+ years of CRM technology experience, specifically Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, Intelligence Reports, Einstein)
Strong SQL, HTML, CSS and Marketing Cloud scripting languages (AMPscript, GTL, SSJS)
Solid understanding of relational data concepts, data types, variables, and data transformation
Ability to translate technical concepts to marketing stakeholders and bridge gaps between engineers and marketers
Experience solving customer/business problems and driving initiatives through execution
Comfort working in dynamic environments with changing requirements and multiple projects
Proficiency with Excel, PowerPoint, Confluence, Jira
Knowledge of data security (PCI, PII) and privacy regulations (CCPA, GDPR)
Experience with cloud and big data technologies
Self-starter with a track record of building partnerships with stakeholders across roles
Strong commercial acumen and ability to simplify complex concepts
Strong facilitation and relationship-building skills across global teams
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