Integrated Marketing Manager

Overview

As Integrated Campaign Manager, you will lead Flo’s entry into the perimenopause category, shaping culturally resonant, insight-led campaigns that build category leadership and drive growth. You’ll collaborate across Brand, Product Marketing, Growth, PR, and UA to translate strategy into high-impact creative and performance-driven activations. You’ll manage calendars, budgets, and partnerships to maximize reach and credibility in a competitive landscape. This role offers the chance to influence how Flo supports women’s health at scale and to own measurable business impact.

Pay / Benefits

• competitive salary
• performance incentive scheme
• paid holiday and sick leave
• enhanced parental leave
• hybrid work model (3 days in office)
• 5-week sabbatical at 5-year anniversary

Responsibilities

• Plan and execute integrated campaigns for the perimenopause category from positioning to launch and performance review
• Coordinate cross-functional teams (Brand, PR/Comms, Creative, Product Marketing, Influencers, Organic Social) to ensure consistency and reach
• Own the campaign calendar, prioritizing cultural moments and competitive timing
• Identify new channel and partnership opportunities to enhance reach and credibility in the category
• Manage campaign budgets and collaborate with Analytics to track installs and revenue and optimize investments

Key requirements

• 7+ years' experience planning and executing multi-channel campaigns for consumer brands or apps
• Experience launching or scaling a commercial product/category push in a competitive market
• Strong cross-functional experience and stakeholder management
• Analytical mindset with track record of measuring campaign performance and managing budgets
• Strong understanding of women’s health audiences, ideally with exposure to perimenopause/menopause category and its competitive landscape

• cross-functional collaboration
• data-driven decision making
• creative ideation
• campaign planning and optimization
• budget management
• performance analytics

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