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Visitor Attractions Commercial Operations Manager
ManchesterSource: WhatJobs
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Overview
In this role you will lead the commercial performance of Manchester City’s Visitor Attractions, shaping secondary-spend activities across souvenir photography, guidebooks and vending. You’ll partner with Hotel, F&B, Conferences & Events, Product, Sales and Marketing to create seamless, bookable customer journeys and drive revenue while delivering an outstanding visitor experience. You’ll oversee the souvenir photography operation, supplier relationships and sales initiatives, turning insights into measurable commercial outcomes. This is a cross-functional, impact-driven role within the Medlock Square destination.
Pay / Benefits
26 days’ annual leave + birthday day off
private healthcare and dental cover
annual discretionary bonus
Health Cash Plan
pension and life assurance
free on-site parking
Responsibilities
Own secondary-spend performance across souvenir photography, guidebooks and vending
Develop practical plans against targets and monitor sales, conversion and spend per visitor
Use customer and operational insight to identify opportunities to improve commercial return
Act as commercial link between Visitor Attractions and other teams (Hotel, F&B, Conferences and Events, Product, Sales, Marketing) across Medlock Square
Coordinate cross-selling, referrals and bundled propositions to create bookable journeys across channels
Lead the souvenir photography operation and team, manage suppliers, support guidebook and sales initiatives
Provide reporting, forecasting and commercial insight to inform decisions
Balance revenue performance with high-quality service to shape visitor experience and future operations
Key requirements
Experience in commercial operations, retail, visitor attractions or a customer-focused sales environment
Experience leading and supporting a team to deliver sales and customer-service outcomes
Direct experience of sales, upselling, customer conversion and secondary-spend activity
Ability to contribute commercial insight to product development and improve customer propositions
Experience managing budgets, P&L performance or commercial targets with numerical/sales data
Clear communication, organisation and stakeholder-management skills and ability to coordinate cross-functional initiatives and external suppliers
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