Regional Marketing Specialist (UK Remote)

Overview

As Regional Marketing Specialist for UK/I & ANZHK, you drive integrated marketing initiatives to engage customers, retain them, and grow revenue for Turnitin's integrity and assessment solutions. You will collaborate with global and regional teams to localize campaigns and manage partnerships. Balancing two culturally distinct regions, you’ll deliver region-specific insights, campaigns, and events. This remote-first role offers impact across global education technology and a chance to shape regional strategies.

Pay / Benefits

• Remote-first culture
• Health care coverage
• Education reimbursement
• Competitive paid time off
• Volunteer time
• Parental leave

Responsibilities

• Gather market intelligence on UK/I and ANZHK education landscape, competitors, and customer needs
• Collect and organize customer feedback to guide campaign direction
• Create localized campaign briefs and regional plans aligned with global priorities
• Activate regional demand generation campaigns with digital and offline channels
• Support webinars, events, and sponsorships with localization and logistics
• Localize emails and landing pages using marketing automation tools
• Produce local content ensuring cultural and linguistic relevance
• Collaborate with sales to tailor campaigns and ensure timely follow-up
• Maintain lead hand-off processes and ensure campaign visibility
• Coordinate with global teams to adapt marketing materials
• Ensure execution aligns with brand guidelines and platform best practices
• Track KPIs and prepare regional dashboards with outcomes and learnings
• Identify customer success stories and coordinate local case studies and speaker participation
• Ensure timely, within-budget execution and maintain project documentation
• Stay informed on marketing trends in education and technology across EMEA and APAC

Key requirements

• 2–4 years of B2B marketing experience, preferably SaaS, education, or technology
• Strong understanding of UK/I and ANZHK business culture and education systems
• Native or fluent English with strong written and verbal communication
• Experience working with sales teams and sales-marketing alignment
• Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement, Pardot, Salesforce)
• Excellent project management, attention to detail, and ability to juggle multiple campaigns
• Analytical mindset with comfort using data to drive decisions

• collaboration
• clear communication
• adaptability
• Marketing automation (Salesforce Marketing Cloud Account Engagement, Pardot)
• Salesforce CRM
• Campaign measurement and data analysis

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