Web Optimisation Specialist

Basingstoke Source: WhatJobs

See advert for pay

Overview

In this role you will drive web performance and optimisation for unum.co.uk within a fast-moving, performance-led marketing environment. You will implement SEO and CRO initiatives, maintain content alignment with brand standards, and support information architecture improvements to deliver a better user experience. The position collaborates with the Senior Digital Marketing Manager and agency teams to meet business objectives, while ensuring accessibility and ongoing site health. This is a hands-on, execution-focused role that offers growth in a transformative, customer-centric company.

Pay / Benefits

Generous Bonus
Healthcare Cash plan Level 1 Funded
DC pension scheme
Life, medical and income Insurance
27 days holiday
Salary sacrifice electric car scheme

Responsibilities

Implement SEO best practices to improve search visibility and organic performance
Assist with Conversion Rate Optimisation (CRO) initiatives to enhance user engagement and conversions
Maintain and update website content to align with marketing objectives and brand standards
Assist with definition and implementation of a revised information architecture for unum.co.uk to optimise user experience and objectives
Support day-to-day updates and maintenance of unum.co.uk for accuracy and consistency
Monitor website performance and conduct research to identify improvement opportunities
Follow best practices and implement enhancements to improve user journeys
Support backlog and sprint planning in line with marketing objectives while adhering to WCAG AA accessibility standards

Key requirements

Strong technical execution focus
Experience in website content management and implementing SEO best practices
Exposure or experience with headless CMS platforms (e.g., Kontent.AI) is advantageous