Measurement & Effectiveness Lead

Overview

As Measurement & Effectiveness Lead, you will drive the global measurement function for adidas within the PHD network, turning data into actionable decisions for media planning and buying. You will partner with adidas’s global leadership and local markets to scale measurement-driven decision making. The role focuses on building a rigorous measurement capability that informs strategy and execution across campaigns and markets. You will work at the intersection of data, analytics and media to support better outcomes and growth. This is a high-impact, cross-functional role with a clear link to business results and brand effectiveness.

Responsibilities

• Lead and operationalize the measurement function in collaboration with adidas global leadership and markets
• Translate measurement outputs into actionable media planning and buying decisions
• Develop scalable processes and governance for measurement, reporting, and optimization
• Collaborate with cross-functional teams to align data, analytics, and media strategies
• Support the commercial engine by driving evidence-based decision making

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