In this role you will drive digital measurement and insights across QBE’s digital channels to improve performance and customer experience. You’ll lead testing and optimisation, promote data-driven decision making, and collaborate with cross-functional teams to evolve measurement frameworks. You will harness AI and automation to unlock deeper insights and continuous improvement, shaping how digital decisions are made at a global scale. Join a collaborative Marketing & Communications function focused on turning analytics into measurable impact.
Pay / Benefits
30 days holiday plus up to 2 days
Flexible working options
Pension with 10% employer contributions
Private medical insurance for you and family
Family-friendly policies (26 weeks leave)
Cycle-to-Work scheme
Responsibilities
Own performance measurement and analysis across digital marketing channels (web, email, social, paid media, SEO)
Provide actionable insights to stakeholders to improve decisions
Develop and maintain dashboards, reporting frameworks and KPI measures
Lead testing, experimentation and optimisation programme and roadmap
Act as SME for digital analytics, attribution and measurement
Partner with technology and external agencies for accurate tracking and tagging
Analyse website performance and customer behaviour to improve digital experiences and outcomes
Support technical SEO and website optimisation initiatives
Champion AI, automation and emerging tech to enhance reporting and insights
Establish measurement standards and data governance across marketing
Own the digital insight and optimisation roadmap and identify strategic opportunities
Provide data-driven recommendations that influence channel strategy and investment
Key requirements
Strong experience in digital analytics or marketing analytics
GA4 and Google Tag Manager experience
Experience with attribution models, event tracking and conversion measurement
Understanding of website analytics, customer journeys and digital metrics
Experience developing reporting frameworks, dashboards and KPIs
Track record of turning insights into actionable recommendations
Experience leading optimisation and experimentation programmes
Knowledge of digital channels (web, email, social, paid media, SEO)
Excellent stakeholder management and ability to communicate to technical and non-technical audiences
Experience working with cross-functional teams including marketing, technology and data
Curiosity for emerging tech like AI and automation in marketing
Experience with Power BI, SQL, BrightEdge or similar tools would be advantageous
Proactive, detail-oriented and focused on continuous improvement
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