Senior Product Marketing Manager (Growth) - B2C

Overview

In this Senior Product Marketing Manager role, you own the strategy for key consumer propositions, partnering with Product from discovery to launch. You’ll synthesize customer, market and competitive insights to shape direction and prioritise value-driven roadmaps. You will lead marketing for new innovations, translating complex capabilities into clear propositions that drive adoption and growth. The position emphasizes cross-functional influence, data-informed decision making and an ambitious go-to-market mindset.

Pay / Benefits

• Hybrid working - 40% office based
• Great compensation package and discretionary bonus
• Pension
• Bupa healthcare
• Sharesave Scheme
• 25 days annual leave + 8 bank holidays + 3 volunteering days

Responsibilities

• Partner with Innovation & Growth Domains from discovery to launch to validate problems and shape direction
• Synthesize customer, market and competitor insights to influence roadmap priorities
• Define target segments and value propositions for new products and features
• Lead product marketing for new innovations from concept through launch and optimisation
• Translate complex product capabilities into compelling customer propositions that drive adoption
• Measure adoption and outcomes, using insights and experimentation to improve performance
• Build partnerships across Product, Design, Research, Analytics and Marketing to deliver outcomes
• Influence senior stakeholders with evidence-based commercial thinking and leverage AI for faster insight and decision-making

Key requirements

• Experience in B2C product marketing, product strategy or customer-led marketing in a digital consumer business
• Proven track record taking products from discovery through launch and iteration
• Ability to influence product strategy and roadmaps through customer, market and competitive insight
• Strong experience defining positioning, propositions and GTM strategies that drive adoption
• Deep understanding of customer research, experimentation and data-informed development
• Excellent stakeholder management with senior Product, Design and Commercial leaders
• Experience using AI and modern tooling to accelerate insight generation and workflows
• Comfort in fast-moving environments with ownership, autonomy and ambiguity

• collaboration
• influence
• stakeholder management
• AI and modern tooling for insight generation
• experimentation and data-informed product development
• go-to-market strategy

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