Creative Strategist & Producer - Consumer

Overview

In this role you help shape high-impact campaigns for Kraken’s Consumer Creative & Design team. You write complete, concept-led briefs for paid and organic content and bring ideas to life through your own production. You’ll collaborate with Product Marketing and Performance Marketing to sharpen briefs and ensure speed-to-market. You respond to culture and data signals, producing native content that ships quickly while staying aligned with regulatory requirements. This is a proactive, end-to-end role that blends strategy, writing and hands-on creation to drive growth.

Responsibilities

• Write complete concept-led briefs for paid static, motion and organic content and brief them to creatives and designers
• Produce content in your strongest formats and own the execution
• Help Product Marketing and Performance Marketing sharpen their briefs with clear objectives, hooks and constraints
• Pitch original concepts for paid and social, pre-empting requests
• Create content for paid and organic across formats, from memes to AI video where applicable
• Use performance data and social listening to inform creative direction and test multiple angles
• React quickly to the news cycle by briefing or producing relevant work
• Collaborate with Product Marketing and compliance to obtain approvals without diluting the idea
• Maintain clean briefs and files so others can build on your work
• Maintain close collaboration with Product Marketing and Performance Marketing and the creatives who execute your briefs

Key requirements

• 5+ years in creative strategy, social, content or performance creative in high-volume in-house, brand or agency environments
• Strong portfolio with two or three concept-led briefs and outcomes, plus self-made work and a market-tested idea from culture/data
• Self-starting, proactive work style with ownership of ideas and workflow
• Pop-culture fluency and a chronically online persona with comedic instinct
• Clear brief-writing skills for objectives, audience, hooks, platforms, formats and constraints, plus ability to coach others
• Ability to execute a standout creative independently and ship work with measurable results
• Platform-native instincts across Meta, TikTok, YouTube, Reddit and X with rationale for platform-specific builds
• Fluency in using metrics and social listening to inform ideas
• Solid copywriting instinct focused on plain-language, value-first communication
• Comfort operating under regulatory constraints and risk considerations
• Speed and rigor: fast turnarounds with multiple review rounds and iterations

• Proactive, self-starting mindset
• Strong collaboration with cross-functional teams
• Excellent storytelling and communication
• Creative briefs writing
• Content production across paid and organic
• Performance-driven creative testing

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