Campaign Manager

Overview

In this Campaign Manager role, you will own and execute product campaigns for Defence sector offerings, including live events and digital products. You’ll work with the Marketing team to drive acquisition, retention, and conversion, balancing strategic planning with hands-on delivery. You’ll manage internal and external resources, optimize campaigns, and translate data into actions that boost audience quality and ROI. The role offers impact across high-profile events like DSEI Gateway and Apex.

Pay / Benefits

• 25 days’ holiday plus bank holidays
• End of year wellbeing shutdown
• Extra day of leave for personal celebrations
• Summer hours on Fridays (3pm)
• HOW Days: one paid charity day per quarter
• Pension Scheme

Responsibilities

• Create and manage campaign plans to drive acquisition and retention for events and digital products
• Communicate campaign strategies and updates to the team and stakeholders
• Lead delivery by briefing and coordinating internal teams and external agencies/freelancers
• Write and edit promotional copy in line with brand guidelines and personas
• Apply data insights to generate new campaign ideas and optimize performance
• Own marketing reporting, including KPIs, forecasts, and post-event analysis
• Manage product marketing budget with support from Head of Marketing
• Identify industry trends and technologies to fuel growth
• Ensure campaigns are customer-centric, informed by research and feedback
• Continued learning about the Defence sector through events, podcasts, and webinars

Key requirements

• Strong knowledge of email, social media, paid media, landing pages, websites, and chatbots (depth in 2–3 channels)
• Direct response copywriting and copyediting ability
• Experience delivering multi-channel campaigns
• Excellent project management and multi-tasking skills
• Understanding of marketing metrics and optimization tactics
• Excellent verbal and written communication with stakeholders
• Ability to accept and act on feedback; proactive and analytical
• Problem-solving mindset with curiosity to identify trends and gaps
• Strong time management and prioritization
• Experience with marketing technology including email automation, CRM, social media management, website analytics, and chatbots

• Excellent communicator
• Analytical and data-driven
• Proactive and solution-oriented
• Email marketing automation
• CRM
• Social media management

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