In this role you will support Pandora UK&I's customer engagement strategy through Email and SMS, driving value, engagement, and retention. You will collaborate across E-commerce, Retail, Marketing and Global teams to coordinate a seamless customer journey. You’ll plan campaigns, optimise lifecycle activity, and provide insights to shape channel strategy and growth. This is a hands-on, cross-functional role in a fast-paced retail environment with a strong focus on personalisation, automation and omnichannel messaging.
Pay / Benefits
Generous bonus scheme
Private healthcare
Lunch on us when in the office
Early finish Fridays
55% employee discount
25 days annual leave
Responsibilities
Support the CRM strategy for UK&I across Email & SMS.
Build relationships with stakeholders across E-commerce, Retail, Marketing, Merchandising and Global teams.
Plan campaigns in line with Trading & Marketing calendars and obtain approval.
Provide initial feedback on newsletters to ensure best practice and test learnings.
Collaborate with Global Lifecyle team on test plans to optimise lifecycle campaigns.
Own Email & SMS reporting and deliver insights for channel strategy.
Develop and execute an optimisation roadmap using segmentation, personalisation, dynamic content, testing and automation.
Plan activities to grow buying customers and re-engage lapsed customers.
Analyse customer behaviour and churn to inform segmentation for targeted communications.
Partner with CDP and stakeholders to deliver AI-driven optimisation and automation improvements.
Align with wider marketing & ecommerce teams for a seamless customer journey and omni-channel messaging.
Drive CRM contributions to in-store performance and footfall initiatives.
Key requirements
CRM or Email Marketing experience with hands-on CDP/ESP
Strong stakeholder communication across all levels, including Senior Leadership
Excellent written and verbal English communication
Strong data-driven analytical skills to translate data into insights
Experience managing multiple projects in a fast-paced retail environment
Proactive, enthusiastic, and commercially minded with a passion for CRM & Loyalty
Experience developing segmentation and personalisation strategies
Understanding of AI, predictive capabilities and marketing automation in engagement
We use essential cookies to make this site work. With your permission we would also like to use the optional cookies below. Nothing optional is set until you choose, and you can change your mind at any time from "Cookie settings" at the bottom of every page. Cookie policy.
Essential — keep the site working and secure, and remember the choice you make here. Always on.