Brand Manager - Luxury Hospitality Brands

Overview

In this role you will lead brand strategy and creative execution for a portfolio of luxury hospitality brands. You will partner with Marketing, Operations and external partners to strengthen brand identity, boost guest engagement and support commercial growth. The position blends strategic development with hands-on campaigns for both established brands and new concepts. You will help shape experiences across touchpoints to reflect premium quality and storytelling at scale.

Responsibilities

• Develop and deliver brand strategy across a portfolio of luxury brands, covering positioning, storytelling, tone of voice and creative direction
• Plan and run integrated marketing campaigns across digital, social, PR and print with consistent brand communications
• Lead marketing for new openings and brand activations, including launches, seasonal campaigns, photoshoots and events
• Manage creative partners and brand assets (agencies, photographers, designers, menus, collateral, in-venue materials)
• Drive brand and commercial performance by budgeting, analysing results, monitoring trends and supporting local venue marketing

Key requirements

• 5+ years in marketing or brand management, ideally luxury, hospitality, lifestyle or premium brands
• Experience as Brand Manager, Marketing Manager or similar
• Experience across multiple brands or locations
• Strong understanding of luxury brand positioning, identity and storytelling
• Excellent project management and organisational skills
• Strong knowledge of digital marketing, social media and content
• Experience using marketing analytics and reporting tools
• Excellent written and verbal communication skills
• Strong creative eye and attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Genuine passion for luxury brands, hospitality and exceptional customer experiences

• strong communication
• project management
• creativity
• digital marketing
• social media
• content creation

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