As an Online Brand Manager, you will lead digital activation and e-retail strategy to accelerate online growth for CeraVe and Vichy. You’ll own the digital shelf, manage the online product portfolio, and develop platform-appropriate content to support discovery and conversion. You will connect content to commerce across campaigns, social, influencer activity, and retailer pages, while planning launches, promotions, and events. Your role is to drive ecommerce growth through data-driven insights, cross-functional partnerships, and agile execution within a fast-moving beauty environment.
Pay / Benefits
money-saving offers
share options
enhanced pension plan
private medical and dental insurance
discounted gym memberships
onsite mental health support
Responsibilities
Set and maintain online presence standards across retailer and pure-player platforms (PDPs, imagery, video, reviews, search visibility)
Monitor assortment and product performance; identify gaps and growth opportunities; contribute to launches and lifecycle plans
Create content that helps shoppers discover, understand and choose CeraVe products; tailor per platform
Build a content-to-commerce ecosystem across brand campaigns, social, influencers, UGC, and retailer pages; explore social selling and seamless purchase paths
Lead advocacy and online events in collaboration with Love Advocacy and influencer agencies; develop activations that boost engagement and conversions
Identify opportunities across assortment, visibility, conversion and basket value; plan and optimise launches, bundles, sampling and promos
Analyse retailer, platform and market data to assess performance, track trends, and recommend actions
Collaborate with Sales, Customer Marketing, Brand, Media, CRM, agencies and retailers to deliver a high-quality online experience
Contribute to ecommerce and A&P planning; track activation effectiveness and support sustainable brand growth
Key requirements
Experience in ecommerce, online brand management, digital shelf, content or similar roles
Experience with online retailers and pure players (examples: Amazon, Boots.com, TikTok Shop)
Strong understanding of how product content, search, social selling, advocacy, UGC, reviews, and media drive discovery and conversion
Commercial and analytical mindset; ability to interpret ecommerce/category performance data and translate into priorities
Creative with attention to detail; raise asset quality while ensuring accuracy per platform
Collaborative and influential; ability to align cross-functional teams and agencies
Entrepreneurial, proactive; capable of building plans in a fast-moving environment
Clear communicator and strong prioritiser; able to manage multiple projects
Degree-educated with relevant experience in ecommerce, online brand management or related fields; experience in beauty/FMCG or pure players is advantageous
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