Partnerships and Sponsorships Manager

Overview

As Brand Partnerships & Sponsorship Manager, you will lead pan-European partnerships and sponsorships for a UK homegrown manufacturer. You will shape strategy, secure and activate partnerships across sport, tech, e-mobility, gaming and lifestyle, and manage campaigns that boost brand visibility and commercial value. You’ll collaborate with cross‑functional teams and external agencies to drive regional growth and impactful activations. This is a high-visibility role with significant budget responsibility and stakeholder influence. You will play a pivotal part in scaling the brand through strategic collaborations across Europe.

Responsibilities

• Define and lead pan-European partnerships strategy aligned to brand and commercial objectives
• Identify, evaluate and secure partnerships across sport, technology, e-mobility, gaming and lifestyle
• Lead negotiations with rights holders, teams, federations and brand partners across UK and Europe
• Build and manage a partnership portfolio and approve all sponsorship activity
• Own full lifecycle of activations from concept to delivery and evaluation
• Plan and deliver integrated campaigns across digital, social, PR, experiential and retail
• Maximise partnership rights to drive visibility, engagement and return
• Manage external agencies and ensure briefs, delivery and KPI performance
• Act as main internal/external contact for partnership activity
• Collaborate with cross-functional teams and European markets to localise campaigns
• Represent the brand at partner meetings, events and industry forums
• Own UK/European partnership budget, set KPIs, measure ROI and report results

Key requirements

• Strong background in brand partnerships, sponsorship or sports marketing within automotive, technology or consumer sectors
• Experience managing partnerships at a European or international level
• Deep understanding of partnership structures, activation and commercial value
• Experience managing agencies and delivering integrated campaigns
• Strong commercial and negotiation skills with experience managing significant budgets
• Confident communicator with strong relationship-building skills and senior stakeholder engagement

• relationship-building
• commercial acumen
• stakeholder management
• partnership activation
• campaign management
• budget management

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