In this role you will lead the influencer and branded content discipline to help brands connect with audiences through creator-driven storytelling. You will collaborate across creators, agencies, and brand teams to design and scale impactful campaigns, while establishing standards for authenticity and effectiveness. You will stay ahead of trends, explore new formats, and use data to optimize outcomes. This is an opportunity to shape culture and drive measurable brand impact at PMG.
Pay / Benefits
Professional Development
Generous Time Off
Parental Leave
Retirement & Pension Plans
Healthcare
Annual Bonus
Responsibilities
Identify influencers aligned with client targets and campaign objectives
Collaborate with leads to plan and execute end-to-end influencer campaigns across internal and client teams
Oversee branded content creation, ensuring brand guidelines and coordination for desired outcomes
Analyze campaign performance with Senior Overseer and provide strategic recommendations
Stay current with industry trends and share insights with the team
Mentor Associate-level team members and support their growth
Contribute to cross-channel efforts as needed to support broader campaign objectives
Key requirements
Bachelor’s degree or equivalent work experience
Expertise in content creation and influencer marketing strategy
Experience in contract review and proposal development
Strong attention to detail in execution, reporting, and alignment
Proficiency in project management of high-level influencer campaigns
Strong presentation and communication skills for insights and recommendations
Understanding of advertising standards, client service, and relationship management
Familiarity with influencer management dashboards and social media analytics
Experience building industry relationships to extend campaign reach
Curiosity and adaptability as a continual learner with a customer-focused mindset
People-focused leadership and ability to nurture team growth
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