New Car Sales Manager

Overview

In this role you will lead the new car sales operation for a prestigious Land Rover dealership, shaping a high-performing team to deliver strong commercial results and outstanding customer experiences. You will stay hands-on, guiding the sales process and supporting customer interactions to maximise opportunities. You’ll drive profitability, campaign effectiveness and staff development while maintaining high service standards. This is a chance to lead from the front in a brand-focused, fast-paced environment and contribute to a culture of integrity and customer-centric excellence.

Pay / Benefits

• 25 days' holiday
• Company car
• Online rewards platform
• Pension
• Training and career development opportunities
• Colleague Purchase Scheme

Responsibilities

• Lead, motivate and develop the new car sales team
• Drive sales performance, profitability and operating efficiency
• Coach colleagues to maximise individual and team performance
• Support the sale of new vehicles with appropriate finance, insurance and add-ons
• Ensure consistently high customer service standards across the sales journey
• Manage sales campaigns and promotions to maximise opportunities
• Monitor performance against objectives and take action to drive results
• Create a positive, accountable, high-performance sales environment

Key requirements

• Proven experience in automotive sales management
• Strong track record of improving sales performance and profitability
• Excellent leadership, coaching and people management skills
• Ability to motivate a sales team and create a high-performance culture
• Strong commercial awareness and confidence to make effective decisions
• Hands-on management style with customer focus
• Ability to thrive in a fast-paced, target-driven dealership environment

• leadership
• coaching
• people management
• sales management
• team leadership
• performance tracking

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