Marketing Manager, UKI (Regional Growth)

London Source: WhatJobs

See advert for pay

Overview

In this role you drive the UKI marketing strategy and plan, aligning with regional sales priorities to generate pipeline and revenue. You’ll partner with sales, SDR, and customer success while collaborating with global teams to ensure integrated, cross-channel programs. You will shape the full buyer journey, oversee performance, and localise campaigns for UKI markets. This is a high-ownership, data-informed role at a growing SaaS company with a strong emphasis on commercial impact.

Pay / Benefits

hybrid work arrangement
competitive base salary (GBP 75,000–80,000)
culture of transparency and integrity
diversity and inclusion focus
opportunity to work with global and regional teams
career progression in a high-growth SaaS company

Responsibilities

Own the UKI marketing strategy and regional plan aligned to pipeline and revenue goals
Collaborate with sales leadership to translate targets into a clear marketing approach across segments and accounts
Coordinate with sales, marketing, SDR, and customer success for integrated, end-to-end execution
Be accountable for marketing performance, ROI, and continuous optimization in the region
Build and run integrated campaigns across the full funnel (awareness, demand creation, pipeline, retention, expansion)
Lead the UKI channel mix (digital, content, events, paid, lifecycle, ABM as appropriate)
Localise global campaigns for UKI needs and create region-specific programs when market conditions require
Use data and market context to assess performance and guide investment decisions
Work cross-functionally with global marketing and EMEA to ensure UKI priorities are represented
Maintain understanding of UKI market, customer needs, competition, and sales challenges to inform decisions

Key requirements

5-8+ years in B2B marketing with regional, demand generation, or integrated roles in SaaS or high-growth tech
Proven track record building/executing plans that drive pipeline and revenue
Strong commercial mindset aligned to sales priorities and growth goals
Experience working with sales and cross-functional revenue teams in a collaborative environment
Ability to manage both acquisition and retention activities across the full buyer lifecycle
Comfort operating across multiple channels and program types to optimise commercial return
Data-driven approach to shaping strategy and communicating impact to senior stakeholders
Hands-on experience with Marketo, Salesforce, and reporting platforms
Strong knowledge of the UKI market; familiarity with Nordic markets is a plus
High ownership mentality, fast pace, willingness to dive into detail
English fluency; UK work authorization