Head of Commercial Area

Overview

As Head of Commercial Area, you drive performance and operational excellence across a portfolio of boutiques and partner Points of Sale. You lead sales growth, budget control, client engagement, and team development to align with Cartier's strategy and regional priorities. You will manage an omni-channel mix, elevate the customer experience, and foster a high-performance culture. This role offers impact through shaping commercial projects, expanding footprint, and delivering premium client service in a luxury, matrix environment.

Responsibilities

• Lead performance, sales and profitability across boutiques and PoS/Partners; set targets by location and partner
• Manage area turnover and budget, including selling costs and T&E
• Drive action plans aligned with Maison strategy and regional KPIs (openings, expansions, closings)
• Negotiate terms across stores, including Department Stores and Partners
• Train Boutique leaders and external Partners on performance metrics
• Animate and train external sales ambassadors with L&D support
• Monitor performance and implement corrective actions across PoS and boutiques
• Lead client engagement initiatives and activate Cartier client engagement activities by PoS
• Oversee Client Satisfaction Barometer to ensure high service levels
• Promote new commercial projects and initiatives (e.g., match to traffic, boutique excellence)
• Lead development of boutique teams and Partners’ community; participate in recruitment
• Mentor and coach Boutique leaders; support career pathways
• Represent Maison in internal and external leadership relationships
• Maintain regular in-store presence; ensure merchandising, stock, grooming standards
• Maximize assortment and manage Partners’ client requests with internal teams
• Utilize mystery shopper programs to assess and improve service
• Oversee client service cases and support brand activities and events
• Manage omnichannel intelligence and market projects; monitor trends and defend market share
• Report competitor activity with strategic insights to regional team

Key requirements

• Proven experience in senior commercial roles, ideally with boutique management
• Strong project management capabilities
• Strong analytical skills; translate data to actionable insights
• Experience managing complex and mature teams
• Excellent communication and presentation skills; ability to influence stakeholders
• Understanding of market dynamics, consumer behavior, and competitive landscapes
• Ability to work in a matrix organization and collaborate cross-functionally
• Fluency in English; other languages advantageous
• Self-motivated, positive, strong team player
• High learning agility in a dynamic environment

• leadership
• communication
• influence
• analysis and reporting
• project management
• budget control

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