Senior Key Account Manager, GTR - London UK

Overview

As Senior Key Account Manager for GTR you will drive the strategy and execution for selected accounts, focusing on volume, value, and brand activation. You will manage airport and B2B partnerships, ensuring distribution, visibility, and local opportunities while building strong retailer relationships. You will collaborate with cross-functional teams to deliver the annual JBP and promotional plans, shaping market plans with insight into trends and competition. This role offers impact in a global premium spirits business, with growth through strategic account management and retail execution.

Responsibilities

• Develop and execute the GTR strategy for target accounts
• Manage accounts to hit volume, value, and financial targets and support brand activations
• Execute priorities at airport locations and key B2B accounts including distribution, visibility, and JBP delivery
• Manage retailer relationships to deliver market plans and collaborate with Retail Execution Manager on shop-floor education and compliance
• Deliver RSVP3 execution goals (Range, Space, Visibility, Price, Promotion, Persuasion) at account/store level
• Lead negotiations on trading terms and pricing
• Monitor market dynamics and competitor activity to inform planning
• Perform monthly admin tasks (invoicing, promo pricing analysis, credit control) and coordinate with supply chain on S&OP processes
• Lead Brand Ambassador efficiency and coach team for strong on-ground execution
• Collaborate with Domestic team to align brand and pricing priorities

Key requirements

• Proven account management experience
• Ideally 5 years’ experience in Consumer Goods
• Travel Retail experience preferred
• Strong collaborative approach and team player
• Ability to travel regionally up to 35%
• Excellent negotiation and influencing skills
• Commercial and financial understanding
• Change leadership, strategic thinking, and goal orientation
• Relationship and account management capabilities
• Resilience in adversity

• team collaboration
• negotiation
• influencing
• Commercial and Financial understanding
• JBP planning and execution
• RSVP3 concepts (Range, Space, Visibility, Price, Promotion, Persuasion)

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