Digital Marketing Manager - Accountancy

Overview

In this role you drive the firm’s digital marketing strategy to strengthen online presence and generate leads. You’ll partner with cross‑functional teams to implement initiatives across website, ads, search, social and email, supporting growth across the professional services environment. You’ll analyse data to optimise campaigns and contribute to a progressive marketing agenda within a top London firm. This is a hands‑on, strategic position with room to experiment and scale new software and approaches.

Pay / Benefits

• competitive salary up to 65,000 DOE
• well-being focus
• career progression
• development opportunities
• opportunity to invest in new software

Responsibilities

• Develop and execute the digital marketing strategy across channels (website, paid, search, social, email)
• Enhance online presence to drive lead generation and support business growth
• Collaborate with cross‑functional teams and Partners/fee‑earners
• Analyse campaign performance and data to inform decisions
• Stay updated on digital trends and AI impacts to improve marketing effectiveness

Key requirements

• Experienced digital marketing professional in a professional services/LLP environment (ideally accountancy or legal)
• Strong passion for digital marketing and awareness of latest trends and AI impacts
• Experience with GA4, organic LinkedIn, GEO/AI Search, and/or PPC is advantageous
• Strong stakeholder management skills, experience working with Partners and fee-earners

• Stakeholder management
• Collaborative / cross‑functional collaboration
• Proactive learning and adaptability
• GA4
• LinkedIn Organic
• GEO/AI Search

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