Email Marketing Manager, Who What Wear / Marie Claire

London Source: WhatJobs

See advert for pay

Overview

As Email Marketing Manager, you will lead email initiatives for two fashion/beauty brands within Future’s portfolio. You’ll own day-to-day email operations, from building newsletters to coordinating third-party partnerships, while focussing on growth, retention and revenue. You’ll work with cross-functional teams to execute targeted distribution around major brand moments and continuously optimise performance through data-driven insights. This role offers exposure to multi-brand campaigns in a hybrid London setting, with opportunities to shape strategy and scale impact.

Pay / Benefits

Uncapped leave
Profit share bonus
Refer a friend bonus
Well-being support (Colleague Assistant Programmes)
Share Incentive Plan
Opportunity to purchase shares in Future

Responsibilities

Manage day-to-day email operations across two brands
Build and schedule newsletters and dedicated sends
Produce weekly performance reports and share insights
Coordinate with internal and external teams, including third-party partnerships
Own and optimise newsletter and partnerships referral channels
Drive traffic, affiliate revenue, and subscriber engagement across brands
Collaborate on overarching newsletter strategy with Managing Editor
Plan targeted email distribution for major brand moments and scaling campaigns

Key requirements

>3 years in email marketing including segmentation, automation and customer journeys
Experience with ESPs (Sailthru, Klaviyo, Selligent or similar)
Solid understanding of HTML for email, basic CSS
Proficiency in Google Analytics and custom reports
Experience using project management tools (Asana, Trello, Monday.com)
Proficiency in Microsoft Excel, Adobe Creative Suite and Google Workspace
Experience working in agile environments and adapting to shifting goals
Proven contribution to ideation, launch and execution of multi-stage email campaigns
Experience in publishing or fashion/beauty brands is a plus