Media Insights Manager

Overview

In this role you will own and evolve Burberry’s end-to-end media measurement framework, guiding MMM, attribution and omnichannel experimentation to inform investment decisions. You’ll align brand and commercial KPIs across channels, partnering with Media Operations and Planning to drive evidence-based decisions. You will translate complex measurement outputs into clear executive narratives, shaping how media decisions are grounded in methodology. This is a senior, impact-driven opportunity to advance measurement capabilities at a global luxury brand. You will lead a small analytics team and collaborate across functions to embed measurement governance and data quality.

Responsibilities

• Own the end-to-end media measurement framework across strategic, tactical and operational layers
• Define brand and commercial KPI hierarchy and ensure correct metrics per channel
• Lead MMM, attribution, experimentation, and calibration between MMM and in-channel measurement
• Develop and manage the holistic media measurement testing roadmap
• Oversee the experimentation programme (geo tests, incrementality, conversion lift, brand lift) and maintain a learnings library
• Collaborate with cross-functional teams to inform planning decisions and channel strategy
• Represent media measurement in senior stakeholder forums with clear executive narrative
• Mentor and develop analytics capability within the Media team
• Set tagging, conversion tracking, and data governance standards with IT and Data teams

Key requirements

• 5+ years in marketing measurement, media analytics or related field
• Hands-on SQL/Python and data platform experience
• Experience with MMM—builder or consumer perspective
• Strong grounding in digital attribution and triangulation with other methods
• Experience designing and running marketing experiments with statistical rigour
• Experience activating measurement across multiple international markets (EMEA, US, APAC) preferred
• Excellent stakeholder management and ability to translate complex outputs into executive narratives
• Experience managing analysts and developing analytics talent

• stakeholder management
• strategic thinker
• clear communication
• SQL
• Python
• MMM modeling and interpretation

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