Urban Outfitters Marketing Director, London UK

London Source: WhatJobs

See advert for pay

Overview

In this role you will shape Urban Outfitters' marketing strategy for UK and Europe, leading brand positioning and campaigns to grow awareness and sales. You will work closely with creative, paid media and web teams to deliver resonant, culturally relevant initiatives across markets. The position combines strategic vision with hands-on delivery to connect with diverse audiences and support the brand’s creative and commercial goals. You will drive cross-functional collaboration and measure impact against key business KPIs, with a strong emphasis on omni-channel experiences and partnerships.

Pay / Benefits

Flexible start and finish times
Dog-friendly workplace
Employee Assistance program
On-site gym and wellness room
Private Medical Insurance
Employee discount up to 40% off URBN brands

Responsibilities

Develop and execute brand strategy and positioning to grow the European audience and drive sales across product categories
Lead annual, seasonal and monthly marketing plans including goals, briefs, timelines and budgets
Align in-store and digital initiatives to enhance the omni-customer experience
Collaborate with paid marketing and creative teams to deliver impactful campaigns with measurable results
Coordinate with web marketing to optimize overall marketing spend and outcomes
Own marketing KPIs and report progress to leadership including MD, Creative Director and FD
Forecast and optimize the financial impact of brand marketing initiatives with Finance
Create regional nuance for international markets and champion youth-driven brand voice
Set and grow social strategy and partnerships for Europe; identify content trends and editorial ideas
Design and manage IRL events, partnerships and store openings to boost cultural relevance and engagement
Explore opportunities to enhance retail spaces with external partnerships and new rewards activations
Lead, develop and manage a large cross-functional team across brand marketing, talent, social/content, partnerships, experiential and project management

Key requirements

Experience in retail brand or creative agency delivering high-profile marketing campaigns
Proven team management and leadership ability
Strategic mindset with agility to adapt strategies
Customer-centric approach with trend forecasting and translation into action
Strong teamwork and collaboration skills
Excellent verbal and written communication