Director of Demand Generation, EMEA

Overview

In this role you will lead Pax8’s SDR function at scale, shaping an AI-enabled SDR engine to turn demand into predictable pipeline and partner growth. You will set operating rhythm, performance standards, and coaching to raise the bar across people, process, and results. You’ll embed AI, automation, and data discipline into workflows, partner with Sales, Marketing, and RevOps, and drive fast, data-driven improvements. This is a high-impact leadership role in a fast-growing, cross-functional tech environment.

Pay / Benefits

• annual performance bonus
• stock options
• private healthcare (Bupa)
• life assurance
• pension contributions
• training and development access

Responsibilities

• Define SDR strategy and performance framework to deliver predictable outcomes
• Embed AI and automation into SDR processes to boost targeting, prioritisation, and outreach
• Develop and coach SDR leadership, raising standards across the team
• Institute operational discipline: CRM usage, data hygiene, and performance visibility
• Collaborate with Sales, Marketing, and RevOps to align lead quality and feedback loops
• Turn insights into action via dashboards and performance signals to scale successful approaches
• Champion modern tooling and ways of working (Salesforce, Power BI, Workboard, Miro)

Key requirements

• Substantial leadership experience in SDR/inside sales/demand gen within B2B SaaS or tech
• Proven track record in building predictable pipeline through performance frameworks and cadence
• Experience implementing AI-enabled process improvements and automation to improve efficiency and conversion
• High data fluency with dashboards, CRM signals, and performance trends
• Strong cross-functional influence in matrixed organisations (Sales, Marketing, RevOps)
• Structured, delivery-minded project/change leadership with clear communication
• Integrity and transparency in leadership style

• cross-functional collaboration
• data-driven decision making
• clear communication
• Salesforce
• Power BI
• Workboard

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