Marketing Manager UK, Netherlands and Nordics (100%)

Overview

In this Marketing Manager role, you partner with the UK sales team to convert business priorities into targeted, data-driven marketing programs across the UK, Netherlands and Nordics. You will lead end-to-end client journeys, design multi-channel campaigns, and support growth in client acquisition, retention and pipeline. Your work directly influences growth and market position, balancing commercial strategy with digital execution in a collaborative, agile environment.

Responsibilities

• Identify growth opportunities with sales and client portfolio managers and translate priorities into actionable marketing plans
• Align marketing activities with sales strategy for UK, Netherlands and Nordics, detailing audiences, activities, timelines and measurable outcomes
• Translate business challenges into marketing initiatives focused on acquisition, retention and cross-selling
• Act as trusted advisor on growth strategy and marketing investments to stakeholders
• Foster partnerships across sales, marketing, content, communications, compliance and external agencies
• Provide evidence-based insights to senior stakeholders and represent market voice with feedback and opportunities
• Plan and execute high-impact client events, conferences and trade shows to raise profile and engagement across priority themes
• Own and optimize end-to-end client journeys for priority segments
• Design and run integrated, multi-channel campaigns driving engagement, pipeline and commercial results
• Identify conversion friction points and optimize the marketing funnel
• Drive adoption of digital engagement programs and scalable growth initiatives
• Establish KPIs linked to pipeline, influence, engagement and growth
• Leverage CRM, marketing automation and analytics to measure and optimize investment decisions
• Turn data and client insights into actionable recommendations for commercial teams
• Continuously test, learn and improve campaign effectiveness

Key requirements

• 5+ years in B2B marketing, demand generation, digital marketing or commercial marketing
• Strong understanding of financial services, asset management or wealth management
• Proven ability to link marketing investment to pipeline growth and outcomes
• Proficiency with CRM, marketing automation, campaign analytics and performance tools (M365, Salesforce, MC Cloud, Snowflake, Power BI)
• Strong commercial acumen and ability to engage with sales leadership
• Excellent stakeholder management, communication and presentation skills
• Knowledge of asset management markets and regulatory requirements across regions
• Native English; Dutch is advantageous

• Stakeholder management
• Communication and presentation
• Collaborative mindset
• CRM
• Marketing automation
• Campaign analytics

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