You will lead and develop Sportradar’s new Sales Development function, driving scalable, high-quality pipeline across regions. As first dedicated SDR manager, you shape coaching standards, playbooks, and cross-functional collaboration with Account Executives, Enablement, Marketing and Product. You’ll push for data-driven ramp, strong handoffs to AE, and AI-enabled prospecting to future-proof the SDR role. This is a high-impact, people-focused leadership role at the intersection of sports, tech and growth.
Pay / Benefits
Collaborative, global teamwork
Autonomy in day-to-day tasks
Flexible working hours
Inclusive community (Women in Tech, Pride)
Global Employee Assistance Programme
Mental well-being tools (Calm and Reulay)
Responsibilities
Establish a consistent coaching cadence across regions (1:1s, call/email reviews, skill development plans)
Revamp and standardize the SDR playbook across regions while allowing local variations
Own team metrics: meetings, SQOs, pipeline and outbound activity; set activity standards
Design structured ramp/onboarding to accelerate new SDR productivity with data support
Strengthen SDR→AE handoffs with context-rich meeting outcomes and trusted collaboration with sales leadership
Upskill SDRs in competitive/product knowledge with Enablement and Product Marketing
Lead AI-driven research, personalization and prioritization in prospecting
Create rhythms, cadences and rituals to sustain energy across time zones
Partner on hiring and clear progression paths to retain top SDRs
Collaborate with Product Marketing and Enablement on certification and ramp programmes
Key requirements
Experience building or scaling a founding SDR team in a B2B SaaS scale-up
Track record of managing SDRs across multiple regions and time zones
Background in sport, media, advertising technology or data
Power-user of Outreach and Salesforce
Coach-first leadership style that develops people in the room
Collaborative with sales leadership, Enablement, RevOps and Marketing
Clear view on AI’s impact on the SDR role and how to prepare the team
Comfort with ambiguity and strong documentation habits
Bias for quality over activity, ownership of outcomes
APAC or LATAM market experience
Experience partnering with Product Management and Marketing personas
Experience partnering with Enablement on certification or ramp programmes
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