In this role you will lead data-driven CRM campaigns across Global's Consumer Enterprises, focusing on Cash Call and Global Win. You will design multi-channel communications to engage, convert, and retain customers, collaborating with cross-functional teams to optimise journeys and support commercial growth. You will own the end-to-end campaign lifecycle, from brief to delivery and optimisation, and translate insights into measurable improvements. This is a chance to shape customer experiences at scale and contribute to the company’s growth through strategic CRM initiatives.
Responsibilities
Plan, build and deliver multi-channel CRM campaigns across Cash Call, Global Win and other Consumer Enterprises products
Manage audience segmentation, scheduling, automation and QA for timely delivery
Coordinate creative briefs, messaging and approvals ensuring brand, legal and compliance alignment
Maintain campaign calendars and prioritise work to meet commercial objectives
Develop and optimise customer journeys across onboarding, engagement, conversion, retention and re-engagement
Leverage insights and behavioural data to improve targeting and personalisation
Execute A/B testing across messaging, creatives, audiences and timing
Support CRM best practices and automation across the portfolio
Monitor performance against engagement, conversion, retention and revenue targets
Analyse results, identify trends and provide actionable recommendations
Partner with Data and Product teams for accurate tracking, reporting and insights
Key requirements
Experience in CRM, lifecycle marketing, retention or digital marketing with multi-channel campaign delivery
Hands-on experience with Braze, Bloomreach or Salesforce
Understanding of audience segmentation, personalisation, marketing automation and customer lifecycle journeys
Strong analytical skills to interpret performance and drive improvements
Excellent attention to detail, organisation and ability to manage multiple campaigns
Commercial mindset with awareness of CRM's impact on engagement, conversion, retention and revenue
Strong communication and stakeholder management with a collaborative approach
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