Senior Lifecycle Manager

London Source: WhatJobs

See advert for pay

Overview

In this role you will own end-to-end lifecycle campaigns across email, SMS, push, and in-app channels to drive conversion and retention. You’ll work with cross-functional partners to design automated flows, run A/B tests, and write compelling copy tailored to audience segments. You will leverage data to measure impact and continuously improve ROAS and lifecycle metrics. This position offers direct ownership of growth initiatives and the opportunity to scale Lifecycle as a core channel within Voy’s growth engine.

Responsibilities

Design and execute multi-channel campaigns (email, SMS, push, in-app) to drive leads, first-time buyers, reactivation, and long-term retention
Build and optimise automated flows and trigger-based campaigns using customer behaviour data
Own end-to-end A/B testing across Lifecycle channels and apply learnings to improve CVR
Write high-impact copy for various segments and funnel stages
Track performance in Looker, Metabase, and Mixpanel and identify optimisation opportunities
Collaborate with Lifecycle Marketing Managers to translate data into segmentation and targeting strategies
Document best practices, build repeatable templates, and improve operational efficiency across campaigns

Key requirements

Takes full ownership of campaigns from brief to post-launch analysis
Data-informed decision maker who translates experiments into actions
Experience building in Lifecycle platforms (e.g., Customer.io or similar) across email, SMS, push, and in-app
Strong copywriting ability for different segments, funnel stages, and channel formats
Thrives in a test-and-learn culture with quick experimentation
Commercially minded with understanding of lifecycle metrics and business impact