Event Marketing Manager

London Source: WhatJobs

See advert for pay

Overview

As an Event Marketing Manager at ICIS, you will lead commercially focused marketing for a portfolio of events, driving audience engagement, delegate growth and sponsorship opportunities. You’ll craft integrated campaigns aligned to revenue goals, collaborating across Events, Sales, Content and Customer Success. Your work translates insights into targeted messaging and high‑quality campaign activity. This is a chance to shape event strategies at a data‑driven, customer‑centric market leader.

Pay / Benefits

country-specific benefits

Responsibilities

Develop commercially driven marketing strategies for a portfolio of events aligned to revenue targets
Own end‑to‑end integrated campaigns from planning to execution, reporting and optimization
Define target audiences, objectives, channels and success metrics for each event
Translate insights into clear messaging and event propositions
Deliver campaigns across email, web, social, content, partnerships and enablement
Partner with Sales to support delegate acquisition, sponsorship leads and revenue performance
Collaborate with Content, Editorial, Product, Analytics and Operations to strengthen propositions and effectiveness
Monitor campaign performance and use insights to inform future strategies

Key requirements

Proven B2B marketing experience, ideally in events or related sectors
Experience planning and delivering integrated campaigns that support revenue and engagement goals
Strong project management across multiple campaigns and stakeholders
Knowledge of audience segmentation and data‑led acquisition
Strong copywriting and editing skills for customer‑focused messaging
Ability to use campaign performance and insights to optimize activity
Strong communication and stakeholder management across Sales, Content, Product and Operations teams