Strategic Planner

Overview

As Strategic Planner at Tesco Media, you drive insight-led, full-funnel media strategy for leading CPG clients. You’ll shape how dunnhumby’s platform adds value, collaborating with sales, client teams and internal specialists to deliver standout strategic responses. Your work blends brand, performance, shopper and trade media aims to grow client relationships and elevate Tesco Media’s profile. You translate data and insights into compelling strategic narratives that guide media planning and measurement.

Pay / Benefits

• Flexible working hours
• Birthday leave
• Private medical cover
• Life assurance
• Income protection
• Wellbeing and lifestyle benefits

Responsibilities

• Own strategic responses for key clients and lead the 5-stage planning process across strategic accounts
• Partner with client teams to develop briefs, identify insights, and define media, audience, and measurement strategies
• Support Sales & Account Management with post-campaign analysis and Quarterly Business Reviews (QBRs)
• Narrate campaign stories from recommendations to performance and future recommendations
• Identify opportunities for cross-functional collaboration with other dunnhumby teams (research, data science) to drive client value
• Contribute to thought leadership and proactive pitches to scale strategy across Tesco clients
• Deliver planning training workshops to upskill Sales & Account Management teams and clients in retail media planning
• Evolve best-in-class planning at Tesco Media through integration of knowledge and prior experience
• Identify and pursue projects that raise Tesco Media’s profile and drive longer-term strategy

Key requirements

• Experience in a media agency, media owner, or client-side planning/strategy role
• Passion or understanding of Retail Media and eCommerce with an evidence-based mindset
• Strong storytelling ability to take clients on a strategic journey
• Willingness to learn and apply core marketing theory to practice
• Comfort with ambiguity and ability to balance art and science in narratives
• Proven stakeholder management and presentation skills to senior audiences
• Commercial mindset with understanding of how partnerships drive revenue
• Knowledge of customer journeys across media and digital, with a retail-centric focus
• Ability to thrive in a fast-paced environment
• Excellent written, verbal and interpersonal communication skills

• storytelling and narrative craft
• stakeholder management
• ambition and curiosity
• retail media planning
• data-driven storytelling
• insights-to-strategy translation

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