Social Media Manager

Overview

In this role you will own Superdry & Co’s organic social channels, shaping the strategy and content calendar across major platforms. You’ll collaborate with the Digital Marketing and Creative teams to drive social-first initiatives and react quickly to trends. You’ll grow organic reach, support influencer outreach, and ensure timely, on-brand content. This is a chance to impact brand perception and engagement within a fast-paced fashion retail environment.

Pay / Benefits

• 25 days annual leave + bank holidays
• birthday day off
• staff discount 50% in-store and online
• pension scheme
• health cash plan
• flexible working hours (10am–4pm)

Responsibilities

• Own and develop the organic social strategy across channels with senior marketing leads
• Build and manage a social-first content calendar including UGC and branded content
• Schedule and boost organic posts daily; support large-scale campaigns and store activations
• Coordinate with external agencies and internal teams to execute campaigns
• Travel to events for content creation and brand moments
• Oversee QC of creative for organic social and streamline approvals for reactive content
• Secure usage rights for user-generated content
• Develop upper-funnel social strategy for Meta, TikTok, and Pinterest (organic and paid)
• Monitor campaign performance and adjust tactics; grow analytics including follower growth and engagement
• Produce weekly/monthly reporting and provide updates to stakeholders

Key requirements

• Experience in social media marketing and influencer outreach
• Strong knowledge of the social media landscape with demonstrated results
• Experience in fashion retail (agency or in-house)
• Ability to translate business needs into social briefs
• Detail-oriented with flawless execution of global and regional activities
• Trend awareness across visuals and formats
• Ability to work cross-functionally and travel for events
• Proven relationships with major social platforms
• Aesthetic, on-brand social media execution
• Proactive in recommending improvements and growth
• KPI tracking and action-oriented mindset

• cross-functional collaboration
• trend awareness
• proactivity
• Sprinklr (or equivalent e.g. Hootsuite)
• Google Analytics
• Meta Ads Manager

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