Senior Strategist

Overview

In this Senior Strategist role, you will own strategic leadership on projects, applying rigorous insight to unlock brand distinctiveness. You’ll collaborate with cross-functional teams to translate business challenges into sharp briefs and drive growth opportunities. You will shape brand strategy across corporate and consumer-packaged goods projects, guiding creative development and client conversations. This role offers influence across high-profile brands and opportunities to mentor junior strategists in a fast-paced, culture-driven agency. You’ll work in a mission-driven environment that values bravery, authenticity, and distinctive thinking.

Pay / Benefits

• Competitive salary
• Hybrid working policy
• Bupa Healthcare including dental
• Income protection & life insurance
• Group personal pension
• 25 days holiday + Christmas/New Year closure

Responsibilities

• Lead assigned strategy workstreams from immersion to delivery, owning approach, timing, and output quality.
• Collaborate with Strategy Director and Group Strategy Director on key accounts and defined workstreams within larger programmes.
• Serve as the go-to strategic partner for Account and Creative teams, identifying and mitigating risks early.
• Maintain the strategic thread through creative development and escalate to leadership when needed.
• Identify what makes a brand distinctive and where opportunities lie to build or protect assets.
• Define concise, insight-led brand challenges or opportunities to spark distinctive creative work.
• Guide teams to evaluate work against the brief for potential to build distinctiveness.
• Design, facilitate, and moderate workshops and creative programmes.
• Lead stakeholder interviews and research for corporate projects and support positioning and architecture development for strategy leads.
• Lead packaging strategy, asset assessment, shopper and retail experience for CPG and design-led projects.

Key requirements

• Owns strategy on projects with clear point of view and insight-driven outcomes.
• Builds trusted relationships with clients across brand teams and senior leadership.
• Brings provocation and a distinct point of view to drive brand growth.
• Manages strategy workstream end-to-end and collaborates with cross-functional teams.
• Applies rigorous approach to both corporate and CPG projects with adaptable processes.

• relationship-building
• communication
• leadership
• brand strategy
• creative planning
• workshop facilitation

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