In this role you drive Navan’s product storytelling and market success, shaping messaging and GTM for travel-focused capabilities. You bridge product, sales, and marketing to ensure clear value propositions and differentiated positioning. You’ll lead market insights, create compelling content, and coordinate cross-functional efforts to fuel adoption, engagement, and growth. This position offers a chance to influence product strategy and marketing at scale in the travel and AI space.
Responsibilities
Define target audiences and craft messaging that differentiates Navan’s capabilities
Develop and execute go-to-market plans for new and existing products to drive adoption
Conduct market research on customer needs, competitors, and trends to inform strategy
Collaborate with Enablement and Field teams to build sales tools and resources
Create marketing materials (collateral, case studies, white papers, blogs) and ensure consistency
Design and execute campaigns with the broader marketing team to boost awareness, leads, and retention
Monitor, analyze, and optimize product marketing initiatives with data-driven insights
Coordinate with product management, sales, and customer success to align on strategy and execution
Key requirements
6+ years of product marketing experience in AI, travel, SaaS, or tech, with B2B product launches and growth
Proven ability to apply AI to marketing workflows (research, messaging, content, launch, optimization)
Strong cross-functional collaboration and stakeholder management across time zones
Strategic and analytical with ability to translate complex features into benefits and messaging
Excellent verbal and written communication with storytelling and strong writing skills
Strong project management skills to handle multiple initiatives in a fast-paced environment
Experience with market research and competitive analysis to inform planning
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