Head of Ecommerce & Digital Experience

Overview

In this role you will lead SEPHORA UK’s e-commerce and digital experience, shaping the growth of web and app experiences to drive commercial performance while preserving our premium brand. You will own the digital roadmap, partner with cross-functional teams, and push customer-centric innovations across omnichannel journeys. You’ll balance growth with an exceptional online customer experience in a fast-growing prestige beauty market. This is an opportunity to influence strategy, product, and customer storytelling at scale.

Responsibilities

• Define and drive SEPHORA UK’s e-commerce strategy and digital roadmap aligned to business goals
• Accelerate online sales, conversion, engagement and customer lifetime value
• Own the digital product roadmap across web and app in collaboration with Tech
• Improve customer journey with personalisation, UX, on-site merchandising, search, SEO, and site performance
• Lead digital campaigns, launches and seasonal activations to boost conversion
• Develop growth plans with brand partners and create differentiated digital experiences
• Champion innovation in digital beauty, AI-enabled experiences and emerging retail trends
• Ensure premium positioning and storytelling across all digital touchpoints
• Collaborate cross-functionally to deliver seamless omnichannel journeys
• Monitor and optimise digital P&L drivers (payments, shipping, fraud, returns, care)
• Build and develop a high-performing e-commerce organisation and scalable ways of working
• Interface with Regional and Global Digital teams to share best practices and align capabilities

Key requirements

• Senior digital, e-commerce or omnichannel leadership experience in a multi-brand retail environment
• Deep expertise in e-commerce, digital product, customer experience and omnichannel retail
• Proven track record of growing a digital business and delivering profitable performance
• Strong understanding of digital platforms, web/app ecosystems, UX, SEO, product discovery, personalisation
• Strong commercial and analytical capability linking customer insight with trading performance
• Experience leading digital campaigns, commercial activations and brand partnerships
• Awareness of AI, automation and emerging commerce trends
• Proven experience building and leading high-performing teams
• Excellent stakeholder management and cross-functional collaboration
• Experience working with external tech partners or agencies (beneficial)

• collaborative
• adaptable
• solution-focused
• e-commerce platforms
• UX
• SEO

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