Marketing Experience - Senior Associate

London Source: WhatJobs

See advert for pay

Overview

In this role you will shape how Marketing Experiences come to life across EMEA by linking operations, product, and technology. You’ll own regional platform performance, drive improvements, and influence roadmaps with regional insight. You will lead teams, partner with global product and tech groups, and ensure marketing platforms operate reliably at scale. This is a chance to deliver meaningful impact by improving marketer experience and execution quality, while building a right-first-time culture.

Responsibilities

Oversee daily operational performance across the region to meet service and quality standards
Lead and develop team leads and frontline staff, including performance management and workforce planning
Drive continuous improvement with structured methods and measurable benefits
Maintain operational controls, testing, monitoring, and issue remediation with clear accountability
Manage operational risk, resilience, incident response, and business continuity
Act as regional single point of contact for platform performance, coordinating escalations with Product and Technology
Collaborate with global product owners and Marketing Technology to scale platforms for events, email, and AI-enabled marketing while reflecting regional needs
Own end-to-end lifecycle of regional initiatives from ideation to delivery and ongoing improvement
Lead launches with checkpoints, testing, change management, approvals, and post-launch monitoring
Translate business needs into user stories and acceptance criteria, supporting testing, triage, and release planning
Define success metrics, analyze results, and develop training and enablement materials

Key requirements

Experience leading operational teams with performance management
Experience managing operational risk, controls, incident response, and business continuity in regulated environments
Experience driving continuous improvement with root-cause analysis
Experience performing product ownership activities (backlogs, user stories, acceptance criteria) and collaborating with delivery teams
Experience launching and scaling digital platforms with testing and post-launch monitoring
Strong stakeholder management across marketing, product, technology, operations, legal, compliance, and risk
Strong analytical skills and data-driven decision making with defined KPIs
Experience managing third-party suppliers including SLAs and risk remediation
Proficiency in translating complex requirements into clear documentation and training
Working knowledge of marketing technology platforms (event platforms, email tools, AI-enabled marketing)