Sales Director, TradFi & Banking

Overview

In this role you drive enterprise sales in the UK for Fireblocks’ strategic financial-institution vertical. You collaborate with Sales, GTM, Product and Marketing to deliver digital asset solutions to banks and regulated entities. You manage the full sales cycle, build senior-level relationships, and contribute to cross-functional delivery in a fast-paced, matrixed environment. This is a chance to scale digital asset adoption with a leading platform trusted by major financial institutions.

Responsibilities

• Achieve and exceed monthly and quarterly revenue targets in the UK region
• Drive new business with Tier 1 and Tier 2 banks and expand existing relationships
• Manage end-to-end sales process from prospecting to negotiation and closing
• Build and maintain relationships with C-suite, risk, compliance, and innovation teams
• Collaborate with BDR, GTM, and Product teams to execute go-to-market strategies
• Accurately update and maintain customer information in Fireblocks’ CRM
• Work cross-functionally to ensure seamless delivery and account coverage

Key requirements

• Enterprise sales experience in financial services, fintech, or institutional software
• Proven success selling to banks, custodians, or large regulated financial institutions
• Strong understanding of banking procurement processes, including RFPs, compliance, and multi-stakeholder decision-making
• Exposure to or strong interest in digital assets, tokenisation, and blockchain technology
• Demonstrated ability to navigate complex sales cycles and build strategic, long-term client relationships
• Entrepreneurial and self-driven mindset with the ability to work autonomously in a fast-paced, matrixed environment
• Excellent communication and presentation skills, with the ability to translate technical value into business outcomes

• Excellent communication and presentation
• Relationship-building with senior stakeholders
• Autonomy and self-motivation in a fast-paced environment
• Cross-functional collaboration
• Strategic thinking and problem solving

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