Growth Marketing & Acquisition Manager Worry-Free Parenting

Overview

As Growth Product Manager Digital+, you will identify, test, and scale growth opportunities for Pregnancy+ within the Growth and Monetization team. You’ll own end-to-end growth experiments, leveraging data and cross-functional collaboration to drive monetization, acquisition, and retention. You will work hands-on with engineering, analytics, and marketing to deliver measurable impact at speed. This role offers shaping growth strategy through experimentation and targeted communications that move users along the lifecycle. You’ll join a collaborative, impact-driven culture focused on scalable growth.

Pay / Benefits

• in-person office work 3 days per week

Responsibilities

• Identify and prioritize growth opportunities across monetization, acquisition, and retention
• Design, implement, and evaluate A/B and multivariate tests to validate hypotheses
• Execute growth experiments end-to-end from idea to analysis
• Run high-impact, low-effort initiatives to accelerate growth
• Leverage tools (Firebase, One Signal, Google Ad Manager, Jira, Figma) to run and monitor experiments
• Use data to identify what works and provide evidence-based recommendations
• Plan and execute in-app messaging, push notifications, and email campaigns to drive engagement and conversions
• Collaborate with engineering, analytics, marketing, and campaign teams to align experiments with monetization goals
• Communicate marketing principles to craft user-focused, measurable communications

Key requirements

• Hands-on experience in digital or consumer products, preferably in growth or experimentation
• Strong knowledge of experimentation frameworks, A/B testing, and data-driven decision-making
• Experience with push notifications, in-app messaging, and email marketing
• Comfort with Firebase, One Signal, Google Ad Manager, Jira, and Figma
• Analytical mindset with ability to translate data into action
• Understanding of how marketing, product, and technology intersect to drive growth
• Excellent communication and cross-functional collaboration skills
• Self-starter with bias toward action and rapid iteration

• Excellent communication and collaboration
• Clarity in expressing trade-offs and priorities
• Bias toward action and experimentation mindset
• A/B testing and experimentation frameworks
• Firebase
• One Signal

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