Measurement Partner, Centre of Excellence (CoE)

Overview

In this role you will act as a regional measurement expert, partnering with sales, product and analytics teams to optimize advertising ROI through advanced data analysis and measurement tooling. You will lead regional initiatives, prototype methods, and shape the measurement strategy for Europe, influencing product features and partnerships. You’ll design experiments, build dashboards, and translate data into actionable insights for cross-functional stakeholders. This is a high-impact role at the intersection of sales, product, analytics, and marketing, offering opportunities to advance TikTok’s measurement capabilities at scale.

Responsibilities

• Collaborate with regional sales and measurement teams to develop and lead regional measurement strategies for growth
• Ideate and prototype custom insights, ad effectiveness analyses, and tooling for large-scale data environments
• Act as regional specialist on full funnel measurement and contribute to cross-functional projects
• Design and test bidding, targeting, and optimization methods for new product development
• Track advertiser success metrics to drive adoption of measurement solutions
• Develop and maintain dashboards and reports to monitor SoT, KPIs, and campaign effectiveness
• Analyze data from ad performance, user behavior, and market trends to inform decisions
• Provide actionable insights to optimize campaigns and improve ROI
• Stay updated on industry trends and new measurement methodologies to improve regional capabilities

Key requirements

• Strong analytics and digital advertising experience from large marketing organizations or measurement suppliers
• Bachelor’s degree in a quantitative field or equivalent
• Proven experience in Data Science, Data Analysis, Measurement, or related field
• Ability to drive projects independently and influence cross-functional stakeholders
• Strong analytical and problem-solving skills with clear insight communication
• Excellent communication and collaboration skills with regional teams
• Exceptional time management and goal-oriented task management
• Ability to provide data-driven guidance for business decisions
• Track record of inferential problem solving through experimental design and analytical methods

• communication
• collaboration
• analytical thinking
• SQL
• Hive
• R

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