Paid Media Director

Overview

As Paid Media Director, you will lead the growth and delivery of client accounts across Display, PPC, Social, and Content, with potential expansion into traditional media. You’ll be the senior client and internal lead, steering campaign strategy, measurement, and technology while ensuring on-time, on-budget execution. You’ll mentor the team, influence cross-functional colleagues, and contribute to resource planning and reporting. This role sits at the intersection of media, data, and growth within a broader network that supports innovative, integrated campaigns.

Responsibilities

• Build strong client relationships and align with business objectives and digital needs
• Define and present performance and commercial strategies for client accounts
• Lead key accounts and pitches, addressing delivery challenges and ensuring quality
• Manage and develop Account Managers and support their growth
• Ensure campaigns meet or exceed KPIs and stay within budgets
• Forecast and control monthly spend; manage budgets in line with strategy
• Collaborate with SEO, Creative, Marketplaces, Data & Analytics to deliver integrated strategies
• Implement and oversee measurement frameworks to evaluate effectiveness
• Maintain high delivery standards through briefing, task management, and QA
• Contribute to departmental development including recruitment, forecasting, training, new business, supplier relationships, and tech/automation adoption

Key requirements

• 4–5+ years’ experience managing paid media accounts across multiple channels
• Strong understanding of the digital media landscape and cross-channel planning
• Proven ability to influence clients and build long-term relationships through communication and presentation skills
• Strategic and creative mindset focused on performance improvement and new opportunities
• Experience using AI to enhance workflows and delivery speed
• Strong analytical and numerical skills with advanced Excel and data-to-insights translation
• Demonstrated ability to manage and coach teams and drive performance
• Highly organized with attention to detail in fast-paced environments
• Proactive, curious, and able to research industry trends and identify opportunities
• Strong interpersonal skills and professionalism across all levels
• Advantageous: experience across PPC, Paid Social, Display, ad server tracking, Google Analytics; entrepreneurial mindset with upsell capability

• communication
• leadership
• collaboration
• AI-enabled workflows
• advanced Excel
• ad server tracking

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