Area Sales Manager - Target Group 1

Overview

In this role you drive profitable, sustainable growth for Kärcher within specified B2B segments. You will own revenue across your territory, balancing purchase, lease, hire and service while building a data-driven sales pipeline. You’ll lead strategic demand, conduct high-value product demonstrations and ensure regional alignment with channel partners and Kärcher Centers. This is a chance to shape regional account strategies and showcase commercial acumen in a dynamic market.

Pay / Benefits

• Pension Scheme
• Discretionary Bonus Scheme
• 25 days annual holiday + bank holidays
• Simplyhealth Cash Plan (including retail discount scheme)
• Life Insurance
• Staff discount on Kärcher products

Responsibilities

• Drive total revenue across the territory (purchase, lease, hire, service)
• Generate strategic demand and develop accounts in core growth categories (Floor Care, Vacuum Cleaners)
• Utilise OneView CRM to manage a data-backed sales pipeline and track opportunities
• Prioritise high-value activities such as site visits and product demonstrations
• Implement regional key account strategies and align Kärcher Centers (KOKO) with regional goals
• Expand presence in BSC, Industry, HoReCa and Public Sector target groups

Key requirements

• Proven B2B sales experience (Essential)
• Experience in professional floor care or automated cleaning technology (Desirable)
• Track record of achieving growth targets in a competitive environment (Essential)
• Strong consultative selling skills and CRM proficiency (OneView) (Essential)
• Data-driven territory planning abilities (Essential)
• Ability to conduct technical demonstrations of mechanical and autonomous equipment (Desirable)
• Proactive, analytical, organized, and commercially aware approach (Essential)
• Strategic mindset and collaborative work style (Desirable)

• proactive
• analytical
• organized
• OneView CRM proficiency
• data-driven territory planning
• technical demonstrations of equipment

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