Content & Campaigns Knowledge Manager

Belfast Source: WhatJobs

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Overview

In this role you translate complex legal developments into engaging client-facing content as part of the Content & Campaigns team. You collaborate with campaign managers, content specialists, BD professionals and lawyers to shape thought leadership, campaign content and client communications that support growth. You help set priorities and contribute to the firm’s content and campaign strategy with accurate, clear, and commercially relevant material. This is an opportunity to impact the firm’s market profile through integrated content initiatives.

Responsibilities

Develop and draft client-facing thought leadership, articles, white papers, legal updates, campaign assets and other marketing content
Partner with the Content & Campaigns team to plan and execute integrated marketing campaigns
Monitor legal, regulatory and market developments to identify opportunities for thought leadership and campaign activation
Collaborate with Associate Director and team to agree content priorities, themes and strategic initiatives
Work with lawyers, sector and practice teams and BD professionals to ensure content aligns with firm priorities and client needs
Ensure content is legally accurate, technically robust and written clearly and engagingly
Create reusable content resources and assets for campaigns, digital channels, events, client training and BD activities

Key requirements

Qualified lawyer with strong legal research, drafting and editorial skills and a digital-first mindset
Demonstrated experience developing thought leadership, publications or other client-facing content
Ability to translate complex legal concepts into practical, commercially-focused content for external audiences
Strong collaboration and influencing skills across marketing, BD and legal teams
Experience contributing to content planning, campaign development and strategic marketing initiatives