Search and Online Merchandising Manager

Overview

In this role you drive the digital roadmap for search, merchandising and personalization across Frasers Group brands. You will craft a data‑driven search and visual merchandising strategy to improve discovery and user journeys, while leading a team to deliver impactful, cross‑brand experiences. You’ll partner with data, CDP and experimentation teams to optimise personalisation at scale and support key trade initiatives. This is a chance to shape how a leading retailer uses analytics and experimentation to delight customers at every touchpoint.

Pay / Benefits

• Frasers Champion – peer nominated recognition with double pay for a month
• Retail Reconnect – store/warehouse immersion for frontline impact
• Fearless 1200 – rewards for living company values and delivering impact
• Frasers Fit – wellbeing and fitness programme with gym access/discounts
• Retail Trust – free mental health and financial support resources

Responsibilities

• Support digital optimisation lead on a product discoverability roadmap
• Define the onsite search optimisation vision across fascias to achieve business goals
• Oversee data‑driven, customer‑centric merchandising strategies
• Contribute to and manage digital projects from concept to delivery from an optimisation perspective
• Collaborate with the CDP team to enhance 1:1 personalisation using customer data
• Lead cross‑functional efforts to optimise experiences during trade events and other initiatives
• Manage day‑to‑day relationships with search and merchandising vendors
• Mentor the optimisation team and foster a culture of innovation and excellence
• Ensure alignment with strategic objectives and provide guidance as needed
• Coordinate with the experimentation team to maintain best‑in‑class AB testing on search and merch platforms
• Use data insights to identify journey pain points and prioritise changes in the roadmap
• Oversee weekly trade reporting to communicate progress to stakeholders
• Establish a culture of continuous improvement by refining processes and tools based on performance metrics

Key requirements

• Proven experience in a digital optimisation role
• Strong leadership and team management skills
• Deep understanding of data‑driven strategies and translating insights into actionable plans
• Expertise in onsite search optimisation and merchandising tools (Algolia or Attraqt)
• Excellent analytical skills with experience in A/B testing and data interpretation
• Strong project management skills with multiple initiatives from concept to delivery
• Exceptional communication and stakeholder management skills
• Experience with analytical tools (GA and ContentSquare)
• Experience managing day‑to‑day relationships with third party tools

• Leadership
• Stakeholder management
• Analytical mindset
• Algolia
• Attraqt
• GA (Google Analytics)

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