Senior Marketing Manager - B2C

Overview

As Senior Marketing Manager, you will lead the merchant-to-consumer acquisition engine to grow SumUp’s consumer banking reach across six European markets. You’ll craft messaging and localisation, orchestrate cross-channel campaigns, and embed sign-up moments in merchant touchpoints. You’ll drive cross-sell from SumUp Local into the consumer app, partnering across teams to ship placements and measure impact. This is a high-visibility role in a small, ambitious team aimed at turning a growing proposition into a mass-market product.

Pay / Benefits

• private health insurance (including optical and dental)
• 28 days of paid leave plus bank holidays
• annual L&D budget
• virtual stock option programme
• retirement scheme with SumUp matching 7%
• sabbatical after 3 years (Break4me)

Responsibilities

• Plan and execute merchant-to-consumer acquisition campaigns across six markets, owning messaging, creative strategy, localisation, and performance reporting
• Embed consumer sign-up moments into merchant touchpoints (super app, card readers, merchant CRM, merchant website)
• Drive cross-sell from SumUp Local into the consumer banking app, managing conversion, activation, and incentives for merchant-led channels
• Collaborate with Hardware, CRM, and other business lines to ship consumer acquisition placements through channels you don’t directly own
• Build and maintain performance reporting for merchant-to-consumer acquisition to inform channel mix and cost-per-customer against direct advertising

Key requirements

• Strong B2C growth or lifecycle marketing experience, ideally in fintech, payments, retail, or a marketplace
• Proven track record planning and executing campaigns across multiple markets with localisation and creative direction
• Experience marketing through partner or owned channels (CRM, in-product surfaces, point-of-sale) rather than relying solely on paid media
• Comfort owning acquisition metrics, attribution, and reporting end to end with a data-driven, commercially minded approach
• Ability to influence and coordinate across matrixed teams to ship placements and campaigns without direct authority

• cross-functional collaboration
• data-driven decision making
• influencing without authority
• multichannel campaign planning
• marketing attribution and analytics
• CRM and in-product activation

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