Director of Sales, Western Europe & UK

Overview

In this role you lead and manage the leisure sales deployment for Europe West and the UK, driving revenue and building the hotel’s reputation among luxury travelers. You will work closely with Sales leadership and operations to deliver a premium guest experience and meet budget targets. On-site engagement with clients and collaboration with cross-functional teams will shape demand, loyalty, and brand presence. This is a strategic, hands-on position at a flagship luxury property with a clear focus on long-term relationships and market growth.

Pay / Benefits

• 31 days holiday including bank holidays
• Staff meals on duty
• Free dry cleaning for uniform
• Employer pension contribution of 3%
• Enhanced sick pay
• Life Assurance 1x salary

Responsibilities

• Lead and manage Europe West and UK Leisure sales deployment; align with budget and revenue goals
• Build and penetrate markets, developing top accounts and a strong leisure-focused portfolio
• Attend missions, trade shows, and events; prospect via calls, emails, virtual and in-person visits
• Coordinate with Reservations, Revenue, and Operations to ensure timely, creative guest service
• Develop and implement a sales strategy with Directors of Sales/Marketing and adapt to market changes
• Manage the sales system, ensure data accuracy and comprehensive account management
• Collaborate with Accor National Accounts, Regional Sales Offices, and Luxury Sales Team
• Support trade marketing and promotional activities; drive entrepreneurial and creative solutions
• Be hands-on for VIP arrivals and cultivate lasting customer relationships
• Additional duties as required, potentially rotating to other departments

Key requirements

• Experience in the European leisure market
• Minimum 2 years in a similar luxury role
• Extensive corporate or diplomatic network
• Proven ability to provide high service levels under pressure
• Exceptional written and spoken communication skills
• Strong time management and multi-tasking abilities
• Willingness to contribute to a 24h operational schedule

• Exceptional communication
• Customer service orientation
• Relationship-building
• Knowledge of revenue management concepts
• Experience with managing a sales system and CRM-like processes
• Ability to coordinate logistics for fam trips and influencer visits

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